BW2244 SEP 20,2000 6:02 PACIFIC 09:02 EASTERN

( BW)(MA-BRANDSTAMP/BABYAGE) BabyAge.com to Add Point-of-Purchase Online Product Registration From BrandStamp


Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 20, 2000--

Partnership With Leading Baby Products Retailer Underscores
the Growing Power of BrandStamp RegiStar(TM)


BrandStamp, Inc., provider of a powerful link among manufacturers, online retailers and consumers, today announced a partnership with leading online baby products retailer BabyAge to add RegiStar(TM), BrandStamp's online product registration engine, to its Web site in time for the holiday season. BabyAge is the second online baby products retailer to implement RegiStar(TM), helping to expand BrandStamp's e-commerce presence and highlighting the growing desire for BrandStamp's value-add offerings.

"We are delighted that an established baby products retailer such as BabyAge will integrate RegiStar(TM) into their purchase process," said Sean Brown, president and CEO of BrandStamp. "We are confident that adding online product registration will underscore BabyAge's strong commitment to their customers by giving them access to a convenient, easy and privacy-assured way to register their online purchases."

"We are pleased to be able to give our customers yet another reason to shop on BabyAge.com," said Jack Kiefer, president and CEO of BabyAge. "Adding BrandStamp's product registration technology to our Web site is an easy way to for us to demonstrate our dedication to superior customer service to online consumers who choose to buy their baby products on our site."

BabyAge is expected to add BrandStamp RegiStar(TM) to its site in the coming weeks. After implementing the technology, the process will work as follows: After clicking "Submit Order" on a RegiStar(TM)-powered e-commerce site, users are presented with a pre-populated registration card containing all their purchase information. After confirming details pre-printed on the online product registration card, consumers just need to click "continue" to proceed to the BabyAge confirmation screen.

About BrandStamp

Based in Cambridge, MA, BrandStamp was founded in December 1999 with the goal of improving relationships among online consumers, retailers and manufacturers. With its patent-pending online product registration technology and powerful database of purchase and demographic information, BrandStamp creates a link among consumers, manufacturers and retailers and helps them to capitalize on the $40 billion expected to be spent online in the U.S. in 2000. For more information, visit BrandStamp's Web site at www.BrandStamp.com.

About BabyAge.com, Inc

The $25 to $40 Billion Baby Products Industry is very fragmented and BabyAge is well positioned to capture a significant portion of this market. Their business objective is to consolidate the on-line and off-line distribution of baby products to non-mass merchant retailers and consumers in the US and Central and South America.
BabyAge is currently executing on their Consumer and Specialty Store Retail baby product distribution strategies. For more information, visit BabyAge's Web site at www.BabyAge.com.

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				CONTACT: BrandStamp, Inc.                             
				Ted Stimpson                                 
				617-758-4124                                 
				stimpson@brandstamp.com                        
				or
				BabyAge.com, Inc
				Jack Kiefer
				201-223-8500
				jkiefer@babyage.com
				or
				BrandStamp, Inc.            
				Heidi Lasker  
				617-758-4129        
				lasker@brandstamp.com  
				KEYWORD: MASSACHUSETTS
				INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS E-COMMERCE HARDWARE 
				INTERNET SOFTWARE MARKETING AGREEMENTS 
				
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