Multimedia/Internet News
Fireclick Closes Another Record Quarter in Q1 2003


PUMA and GUESS? are Among the Newest Online Retailers to Choose Netflame MOUNTAIN VIEW, Calif., May 13 /PRNewswire/ -- Fireclick, a provider of comprehensive easy-to-use Web analytics solutions, today announced that it recorded its sixth consecutive quarter of record-breaking revenue. Fireclick closed the first quarter of 2003 with a 250% increase in sales, including new marquee accounts such as PUMA AG, GUESS? and others. Fireclick also announced today, in a separate press release, that it has expanded its North American presence with the addition of a Canadian sales office based in Ottawa, Ontario. "2003 has started off as a very strong year for Fireclick as we have just closed our most impressive quarter yet, and announced our sales force expansion into Canadian markets," stated Ram Srinivasan, President and Chief Executive Officer of Fireclick. "Our solid growth rate clearly communicates that Fireclick fills a niche for technically innovative, easy-to-use, Web analytics services." Fireclick's newest Netflame service, Netflame Enterprise, has resonated well with the needs of large multi-channel businesses and has contributed to much of the sales success experienced in the first quarter. New customers include hot fashion brands and retailers PUMA AG, Compact Appliance, Rooms-to- Go, BabyAge, GUESS? and many others. "PUMA needed a better Web analytics solution for its online properties and after reviewing several solutions, Fireclick's Netflame Enterprise was by far the most comprehensive and usable," stated Peter Kim, International Marketing Manager of Interactive Business at PUMA AG. "We were thoroughly impressed with Netflame's powerful reporting capabilities which lead to actionable business insights every day, as well as the ease of implementation and responsiveness of the Fireclick organization." Fireclick: Analytics Made Easy Fireclick is focused on providing a hosted application service called Netflame for Web analytics that provides comprehensive business intelligence functionality while being easy-to-use, easy-to-deploy, and easy-to-maintain. Netflame is available in three distinct service levels: Netflame, Netflame Plus and Netflame Enterprise. Fireclick's approach to Web analytics differs from other solutions available. Fireclick's Netflame offers the following features to help Web marketers harness the power of analytics to improve customer service, marketing initiatives and sales including: -- Comprehensive functionality such as click stream analysis, campaign tracking and merchandizing for a range of business sizes, from small to enterprise level -- Real time and historical information -- Industry unique features such as SiteExplorer -- a browser plug-in that superimposes small blue-purple "bubbles" on the actual Web page so that popular (and unpopular) paths are instantly obvious -- Coherent, actionable reports Currently, Fireclick's business is growing at more than 200% year-over-year, and services over 100 customers of all sizes and in diverse industries. Netflame has helped leading retailers such as Lillian Vernon, Bed, Bath & Beyond, Tower Records, RadioShack, Victoria's Secret, Patagonia, FAO Schwarz, Blair, American Eagle Outfitters, Venus Swimwear, Vivre, and content customers such as Nestle and MGM Mirage improve their Web sites and achieve success online. For more information, or for a free 15-day trial of one of Netflame's services, please contact salesinfo@fireclick.com About Fireclick Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick provides a comprehensive yet -easy-to-use Web analytics solution that enables online businesses to improve overall operating results. By providing e-businesses with real-time actionable information about their customers, Fireclick's flagship offering, the Netflame(TM) application service, helps create a better experience for site visitors. Online businesses are rewarded with more site traffic, increased revenues and greater profits. Visit them at http://www.fireclick.com. NOTE: Fireclick and Netflame are registered trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners. CONTACT: Steve O'Brien of Fireclick, Inc., +1-650-917-7604, or steve@fireclick.com; or Kirem Weers of SHIFT Communications, +1-415-591-8412, or kirem@shiftcomm.com , for Fireclick, Inc.