The Times Leader: February 17, 2008

WILKES-BARRE, Penn. —, a leading pregnancy and baby products e-tailer, today announced today that two key management executives were recently featured at the eTail 2008 Conference that was held in Palm Desert, Calif.  This event is one of North America’s largest ecommerce retail events attended by over 1,300 industry executives.  Jack Kiefer, President and CEO, and Julie Space, VP of Marketing and the Customer Experience, participated in keynote panel discussions titled “Evaluating Changing Searcher Behavior for Optimized Resource Allocation with Your SEO and SEM Programs” and “Going Beyond Basic Segmentation and Providing a Compelling Message That Speaks to an Individual Consumer Need”.  Julie also presented “Structuring Your Marketing to Offer Creative and Inventive Customer Promotions”, which focused on increasing customer lifetime value and driving higher sales with innovative tactics and marketing approaches. 

eTail was launched in 1999 as the premier multi-channel retail event dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. Now in its 10th year, eTail deals only in senior-level case studies, panels, workshops and roundtable discussions covering the challenges faced in multi-channel retailing. This industry-shaping event reflects the thoughts of key retail innovators, bringing together over 1300 marketing and e-commerce executives year over year. Inc. is the premiere online retailer of pregnancy, infant and juvenile products, striving to accommodate the needs of parents and parents-to-be. Founded in 1999, the company is headquartered in a 50,000 square foot state of the art warehouse facility in Wilkes-Barre, Pennsylvania.


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